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hailey
birchfield-callahan

hailey
birchfield-callahan

I’m a graphic designer, photographer, and major book worm. I love setting goals, planning, and organizing. When I’m at my current job, I work on many different projects and love to help plan fun activities for our staff (while listening to a podcast, of course). Outside of work, I love to play with my two dogs, take photos, and hang out with friends.

work experience

Creative Director | SchoolPride Ltd.
7+ Years: 2019 - Present (Mid-Level Designer from 2017-2019)

Columbus, OH

standard tasks

  • allocate projects based on designer skillset, time, and current workload

  • approve timesheets for design team

  • oversee quality and quantity of work done for clients

  • design high level facility graphics, helmet decals, and internal assets

  • effectively communicate material changes, production complications, and project manager requests to the team

  • design internal materials such as flyers, signs, email templates, and website assets as requested

  • conduct annual employee reviews

  • work closely with the lead project manager and operations manager to streamline and improve output

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as-needed tasks

  • photograph and retouch product photos​ and employee headshots

  • uphold and maintain internal brand

  • small website maintenance 

  • organize and restructure outdated files folders

  • rebrand flyers, internal materials, business cards, etc.

  • design trade show booth exhibits

  • deliver Google Ad photos to Controller

  • create branded videos and animations as needed

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new implementations and additional projects

  • added new labels and structures to proof boxes

  • assisted in implementation of separate decal and update queues

  • created helmet library database for reference

  • designed color conversion palettes for various product types to push consistency

  • spearheaded design team merger (merging facility graphics, decals, and updates into one team)

  • implemented disclaimers on proofs, stock items for printing, and new file structure

  • introduced use of ai scripts, actions, color conversion, email templates for project managers, and payment email filters to project management team

  • created file directory to reference any and all internal items needed on server

  • designed a hardware guide for new design team

  • corrected and cleaned up multiple symbols files and design assets

  • ​re-structured pricing guide for ease of use among project management team

  • implemented design reports - mistakes and overall quantity of jobs

  • created overview of second look mistakes

  • ​lead full-scale company rebrand in 2021

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employee wellness initiatives

  • Design of the Week: a group activity where we vote on a favorite design. This includes the entire building to better build relationships throughout each team. 

  • Company Lunches: Order food from various restaurants when asked by owner

  • Picnic Table: proposed an outdoor seating area for employees to enjoy lunch

  • Holiday Party: spearhead holiday party every year by planning games, food, decorations, gifts, etc. 

 

education

The Modern College of Design (formerly SAA)
2015 - 2017
Associated in Applied Business of Advertising Art
3.8 GPA - Inaugural Member of the Photography Club


Northwestern College
2020
Certificate in Digital Marketing


Riverdale High School
2011 - 2015
 

awards

Bronze ADDY Award
2018
For work done with The Ohlmann Group


Silver ADDY Award
2018
For Personal Branding and Logo

 

exhibitions and publications

Short North Gallery Hop
2018 Participant Showcasing Photography Work

Voyage Ohio E-Magazine
2022
Featured Creative in Ohio


Lybell Magazine
2022, 2023, 2024
Cover Page Features and Internal Page Features


Canvas Rebel E-Magazine
2024
Featured Creative in Ohio

download full resume
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© 2025 Hailey Birchfield

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