top of page
Brand Guide Template copy 2.jpg

portfolio.

CREATIVE DIRECTOR

SchoolPride Ltd.

​

Junior Designer

2017 - 2019

​

Creative Director

2019 - Present

​

Over my near decade at SchoolPride, I have worked on thousands of projects for high schools, businesses, universities, and even professional sports teams. I was also tasked with rebranding the company in 2021. 

​

Alongside my technical work, I lead our design team comprised of 3 skilled designers. As their direct supervisor, I oversee timesheets, work allocation, quality and quantity of projects, internal branding, trade show design, and various other tasks. 

​

Below are a few projects I have had the pleasure of working on. 

​

​

thomas
worthington
facility rebrand

As a designer at SchoolPride, we work with various schools like Thomas Worthington to create both large and small scale facility graphics.

​

This project spanned a few different mediums including wall wraps, window film, PVC signage (not pictured) and aluminum signage (not pictured). I worked closely with the local sales rep and project manager to create a clean, modern, and timeless design that matched their new branding endeavors.

​

​

All Photos belong to SchoolPride Ltd.

bgsu football
locker room
concept

Throughout my time at SchoolPride, there have been a few projects that remained concepts and were not purchased. This Football Locker Room Project for Bowling Green State University is one of those projects. 

This project featured an entire wall wrap that covered almost every wall of the locker room. It was designed to give special nods to their iconic "Ay Ziggy" phrase, core words the program uses, and the overall heart of the program - the team. 

The project started with diligent measurements from our sales rep which was then communicated to me for final design. Although this project was never produced, it was a challenge that I enjoyed.



All Photos belong to SchoolPride Ltd.

lawrence
school
facility graphics

When a client comes along that wants big, bold graphics, we take full advantage. This project is the centerpiece of their gym and features their favorite saying.

 

As a school with a more monochromatic color scheme, we decided to use black and gray to further break up the green. This made it more appealing within their space and tied in the colors on their court.

​

The other aspect of this project featured a more green-heavy graphic to bring life and vibrant color to the space. 

​

​

All Photos belong to SchoolPride Ltd.

various
helmet decals

One of our biggest product lines is helmet decals. This ranges across various sports such as football, lacrosse, baseball, and hockey. 

I have had the pleasure to design decals for many big names like FIU, OSU, the LA Rams, UTSA and many, many more. 

Working with these high caliber clients requires a great attention to detail. It's a unique challenge to create creative designs while adhering to their strict brand guidelines.


All Photos belong to SchoolPride Ltd.

want to see more?

  • Instagram
  • TikTok
  • Facebook

© 2025 Hailey Birchfield

bottom of page